A website that ranks, converts and complies
Create a professional, accessible, and conversion-optimized website for any business. From healthcare practices to law firms and HVAC companies, built on the CMS your team can actually manage with the technical foundation that makes every SEO effort work harder.
No cost · No obligation · Founder-led · US,UK, AUS & CA practices
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Advanced dermatology solutions for your skin, hair, and overall well-being.
Every technical layer your
practice website needs
A medical website is not a brochure. It is a patient acquisition system. These six foundations determine whether it ranks, converts, and stays compliant after launch.
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Mobile-responsive design
Over 70% of healthcare searches happen on mobile. Every layout, form, and booking button is built and tested on mobile first. Click-to-call is visible without scrolling on every page.
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WCAG 2.1 AA accessibility compliance
Healthcare websites are held to accessibility standards under ADA and Section 508. We audit and build for WCAG 2.1 AA compliance including color contrast, keyboard navigation, and screen reader compatibility.
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HIPAA-compliant contact forms
Every contact form, appointment request, and intake widget is built with correct data handling, SSL encryption, no PHI in unsecured fields, and compliant confirmation workflows.
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Fast loading speeds and Core Web Vitals
Google uses Core Web Vitals (LCP, FID, CLS) as ranking signals. We optimize images, eliminate render-blocking resources, implement lazy loading, and target a Lighthouse performance score above 90.
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Patient portal integration
Integration with your existing patient portal, EHR system, or scheduling platform so patients can book, check results, or fill out intake forms directly from your website.
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Secure SSL encryption
SSL certificate setup and configuration across every subdomain. Google flags non-HTTPS sites as insecure. Healthcare websites without SSL also create HIPAA exposure in any form submission.
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Key Benefit
Make a strong first impression with a modern website that converts visitors and ranks well in search engines.
Who this is for
Any business that needs a professional, conversion-optimized website. We design for healthcare practices, law firms, HVAC companies, and any service business where local search and patient or client acquisition is the goal.
Built to rank from day one
Every website we build includes correct JSON-LD schema for MedicalClinic, MedicalSpecialty, and Physician entities, proper canonical structure, hreflang for UK practices, and an XML sitemap submitted to Google Search Console on launch day.
CMS handoff and training
Every project includes a recorded CMS training walkthrough so your team can update content, add blog posts, and change business hours without touching code or calling a developer.
Choosing the right CMS
for your practice website
The CMS you choose affects what your team can edit, how fast your site loads, how well it ranks, and how much it costs to maintain. Here is an honest breakdown of every platform we work with.
WordPress
- Full SEO control, custom schema, custom URL structures
- Elementor Pro drag-and-drop, no code needed for content edits
- 50,000+ plugins, including healthcare booking and EHR integrations
- HIPAA-compliant form plugins available (Gravity Forms, WPForms)
- Total content ownership, portable to any host
- Scales from 5-page practice site to 200-page multi-location group
- Requires regular plugin and theme updates
- Security depends on host and plugin quality
Webflow
- Exceptional visual design control, pixel-perfect layouts
- Built-in CMS for blog posts and team member pages
- Good Core Web Vitals out of the box
- SSL, CDN, and hosting included
- Limited SEO schema control compared to WordPress
- Fewer HIPAA-compliant form options natively
- CMS editing less intuitive for non-technical staff
- Monthly platform costs, content is platform-dependent
Squarespace
- Very easy for staff to update content and images
- Templates look professional out of the box
- Hosting, SSL, and domain included
- No custom JSON-LD schema support
- Very limited URL structure control
- No HIPAA-compliant form integrations natively
- Poor Core Web Vitals on image-heavy pages
- Not portable, content locked to Squarespace
Wix
- Drag-and-drop editing, very low learning curve
- Built-in booking tool (Wix Bookings)
- Affordable entry-level pricing
- Historically poor Core Web Vitals and page speed
- Limited schema markup control
- URL structure includes unnecessary parameters
- Content is not portable if you ever want to migrate
- Not suitable for multi-location SEO structure
Custom Build
- Near-perfect Core Web Vitals and page speed
- Complete control over schema, structure, and performance
- Can connect to any CMS backend (Sanity, Contentful, Strapi)
- Ideal for multi-location groups with 10+ locations
- Significantly higher build cost and timeline
- Requires developer for any structural changes
- CMS editor experience depends on chosen backend
Shopify
- Best-in-class e-commerce for skincare and retail product sales
- Secure checkout, inventory management, subscriptions
- Good performance and SSL included
- App ecosystem for booking and memberships
- Not designed for service-based healthcare SEO
- Limited local SEO schema support
- Blog CMS is basic, not suited for YMYL content strategy
- Overkill for practices that do not sell physical products
Platform comparison at a glance
How each CMS performs across the signals that matter most for healthcare practice websites.
| Platform | Local SEO control | Custom schema | Core Web Vitals | HIPAA forms | Staff editable | Cost to maintain |
|---|---|---|---|---|---|---|
| WordPress | ✓ Full | ✓ Full | ✓ Excellent | ✓ Via plugins | ✓ Elementor | Low |
| Webflow | ✓ Good | ◯ Manual | ✓ Good | ◯ Third-party | ◯ Moderate | Medium |
| Squarespace | ◯ Limited | ✗ None | ◯ Average | ✗ Not available | ✓ Very easy | Low |
| Wix | ◯ Limited | ◯ Limited | ✗ Poor | ✗ Not available | ✓ Very easy | Low |
| Custom Build | ✓ Full | ✓ Full | ✓ Best | ✓ Full control | ◯ Depends on CMS | High |
| Shopify | ◯ Limited | ◯ Limited | ✓ Good | ◯ Third-party | ✓ Easy | Medium |
What every website we build
includes as standard
Not optional add-ons. Every project includes these technical and design foundations because leaving any one out directly hurts ranking, conversion, or compliance.
Mobile-first layout
Every page is designed at 375px width first, then expanded to desktop. Click-to-call is always visible above the fold on mobile without scrolling.
JSON-LD schema on every page
MedicalClinic, MedicalSpecialty, Physician, FAQPage, and LocalBusiness schema applied correctly across all page types. Validated with Google Rich Results Test before launch.
Core Web Vitals above 90
Target Lighthouse performance score of 90 or above. Images served in WebP, lazy loading applied, render-blocking CSS and JS eliminated, and CDN configured on launch.
HIPAA-conscious forms
All forms reviewed against HIPAA requirements before launch. No PHI in unsecured fields, correct data storage, and compliant confirmation workflows throughout.
Local SEO structure built in
URL structure, internal linking, canonical tags, XML sitemap, and Google Search Console setup completed on launch day. Not retrofitted later.
Provider and team pages
Dedicated provider bio pages with credentials, board certifications, and authored content attribution that satisfies Google's E-E-A-T requirements for YMYL healthcare content.
Fast, reliable, and built
around your competitors
We research what your top competitors are doing right, identify what they are missing, and build you a website that outperforms them from day one. No bloated timelines, no back-and-forth delays.
Competitor research and audit
We analyze your top 3 to 5 local competitors. What their sites do well, where they fall short, and which design patterns are converting in your market. You get a site that beats them, not one that copies them.
Wireframe and content plan
Page-by-page wireframes built around your industry and audience. CTA placement, trust signal positioning, and content structure decided before a single line of code is written.
Design and build
Fast, focused build on your chosen CMS. Mobile-first, Core Web Vitals optimized, JSON-LD schema applied, HIPAA-conscious forms configured, and SSL set up from the start.
Review and QA
Full cross-browser and cross-device QA. Google Rich Results Test for schema, Lighthouse performance audit, WCAG accessibility check, and compliance review before you see the final build.
Launch and handoff
Site goes live. Search Console and Analytics configured, XML sitemap submitted, and a recorded CMS training walkthrough delivered so your team updates content independently from day one.
Your website is the last step
before a patient books or leaves
Local SEO gets clients and patients to your website. What happens in the next eight seconds determines whether they call or go to a competitor, regardless of your industry.
of mobile visitors leave a page that takes longer than three seconds to load, regardless of how good your SEO is
of healthcare searches happen on mobile, making mobile-first design a patient acquisition requirement, not a preference
higher conversion rate on pages with a single above-the-fold CTA compared to pages with multiple competing actions
2.1 AA compliance protects against ADA lawsuits, which have targeted healthcare websites at an increasing rate since 2022
Our Recent Client Results
Real GBP Insights data from real clients. Measurable growth in calls, leads, and AI search visibility. Client names hidden for privacy.
Website design and SEO built
together from the start
Most design agencies hand off to an SEO agency after launch. We do both, which means the SEO structure is never an afterthought retrofitted into a site that was built without it.
SEO structure from day one
URL structure, schema, internal linking, and canonical setup are decided in Phase 1, not patched in after launch. The site is built to rank, not rebuilt to rank.
HIPAA-conscious throughout
Every form, data flow, and confirmation workflow is reviewed against HIPAA requirements before launch. Healthcare compliance is not an add-on, it is part of the build process.
CMS you can actually use
We build on the platform your team can manage independently. Every project includes a recorded training walkthrough so updating content never requires calling a developer.
Core Web Vitals guaranteed
We target a Lighthouse performance score above 90 on every build. If it is below that at launch, we keep optimizing until it reaches that threshold before signing off.
AI search ready on launch
JSON-LD schema for MedicalClinic, Physician, and FAQPage entities is applied at build, not later. Your site is readable by ChatGPT and Google AI from the day it goes live.
You own everything
All files, databases, and content are transferred to your hosting on launch day. No proprietary platform dependency. If you ever leave, everything comes with you.
Website design led by a
healthcare SEO specialist
Monir is the Founder and SEO Specialist at SEO Medical Clinic with over 7 years of experience in local SEO and website design for healthcare providers across the United States and United Kingdom.
Before starting SEO Medical Clinic, he served as Senior SEO Manager and GBP Team Lead at Doctor Rank, a New York-based medical SEO agency, overseeing website builds and local search campaigns for US dental and medical practices.
His website design approach integrates local SEO structure, HIPAA compliance, and Core Web Vitals optimization from the first wireframe, ensuring the site that launches is the site that ranks and converts from day one.
Get a free website audit and CMS recommendation
We review your current site for Core Web Vitals, schema gaps, HIPAA form issues, and mobile conversion problems, and recommend the right CMS for your team and SEO goals.
Book free consultationOne follow-up, then we leave you alone