Section 1 — Hero

Local & AI search · medical and dental practices

Visibility in the places patients actually search

The Google map pack. AI Overviews. ChatGPT. Gemini. We measure where your practice stands in each of them, then close the gaps that are keeping you out.

Request a visibility report See what it covers

No cost · No obligation · Recorded walkthrough, under 10 minutes

"orthodontist near me" — Austin, TX

Rank by location

Top 3 4–10 11+ Sample output · illustration

Same question, asked to ChatGPT

"Three well-reviewed orthodontists in Austin are Competitor Ortho Group, Second Local Practice, and Third Local Practice."

Your practice is not mentioned.

7Years in medical & dental SEO

29US practices audited

3New practices a quarter

Section 2 — Surfaces We Measure + AI Band

Surfaces we measure

Google Business Profile
Google Maps
AI Overviews
ChatGPT
Gemini

The part most agencies aren't tracking

Patients are asking AI which dentist to choose

Ask ChatGPT or Gemini for the best orthodontist nearby and the answer names three or four specific practices. If yours isn't one of them, you're not in the conversation, and nothing in your analytics will ever tell you.

This is a different problem from ranking. Language models recommend businesses they can identify confidently, and identity is built from structured data, consistent citations, and mentions across the web. Rankings alone don't produce it.

How AI search visibility works →

ChatGPT · consumer query

best invisalign provider in austin?

Based on patient reviews and local reputation, three options worth considering are Competitor Ortho Group, Second Local Practice, and Third Local Practice. All three offer Invisalign consultations.

↳ 0 of 3 named practices are yours

Section 3 — Original Research

Original research

What we found in 29 US practice audits

Before taking on clients here, we audited 29 dental, orthodontic, and dermatology practices across the United States, using only publicly visible information, to understand where local visibility actually breaks down. The pattern was consistent enough to be worth publishing.

Google Business Profile & AI visibility audit — 29 practices, 3 specialties

Conducted 2026 · first-party research

FINDING 01

Empty services sections

Nearly every profile had an incomplete or blank services section. It's one of the strongest signals Google uses to match a practice to a treatment search, it takes an afternoon to fill in properly, and it's almost always left empty.

FINDING 02

Absent from AI answers

Most practices didn't appear in ChatGPT or Gemini responses for their own primary treatment in their own city. In each case, two or three local competitors were named instead.

FINDING 03

Category and proximity mismatches

Primary category and service-area setup were frequently working against the practice, keeping it out of the map pack for searches happening inside its own neighborhood.

FINDING 04

Zero brand mentions

Most practices were never mentioned anywhere on the web outside their own website. Language models build confidence in a business from how consistently it is named across independent sources, not from backlinks alone. A practice nobody writes about gives AI no reason to name it.

FINDING 05

Practitioner citation drift

The doctor's own name appeared with different spellings, credentials, or addresses across Healthgrades, Zocdoc, the state board, and the NPI registry. Search engines treat the practitioner as an entity separate from the practice. When one is unclear, both get weaker.

FINDING 06

No entity authority

Almost none had structured data connecting the practice to its named doctors, and none held a knowledge panel of its own. Without that link a clinic is a string of text rather than a known thing an AI can confidently recommend.

Sample Audit Section

See before you buy

This is what you actually receive

One real audit from that research set, with the practice name removed. Not a summary of results produced for someone else, but the deliverable itself, so you can judge the work before you talk to us.

Open the sample audit

Practice name removed · no client relationship

Practice: Named Practice LLC · Austin, TXPage 1 of 6
GAPNot in the map pack top 3 for its own primary treatment, in its own city
GAPNot named by ChatGPT or Gemini — three local competitors named instead
GAPPractice name appears nowhere on the web outside its own website
GAPServices section — only 4 of 11 expected treatments listed
CHECKPrimary category may be limiting treatment-term reach
OKNAP consistent across major citation sources

Real client data

Grid ranking results, not illustrations

Local Falcon rank-tracking exports pulled directly from live campaigns. Each grid point shows the map pack position at that location on the day of the scan.

Dearborn, MI · general dental practice

Local Falcon scan · after 3 months of work

Local Falcon 13 by 13 search grid for a general dental practice in Dearborn, Michigan, showing rank 1 across most of the service area — 169 points scanned across the service area

1.43

Average map pack position across the whole 13 × 13 grid, not just at the practice address.

110points at rank 1
53points at rank 2
4points at rank 3
2points outside the top 3

98.8% Grid points in the top 3

65.1% Grid points at rank 1

7 Worst position on the grid

Unedited Local Falcon export · practice name withheld · results vary by market and starting position

Local Falcon search grid covering Queens and Brooklyn, New York, showing rank 1 at nearly every scan point

Queens & Brooklyn, NY

Full grid coverage at rank 1 across the service area, with the practice's own location shown at rank 2 on this scan.

Local Falcon search grid stretching from Midtown Manhattan to Nassau County, New York, showing rank 1 at nearly every scan point

Manhattan to Nassau County, NY

Consistent rank 1 coverage extending from Midtown Manhattan out to Floral Park and Elmont on the Nassau County line.

What ranking actually produced

Phone calls, not just positions

Map pack position only matters if the phone rings. These are call counts pulled straight from the Google Business Profile performance panel, over the same five-month window, compared against the same months a year earlier.

Dental practice · New York

+29.7%

More calls from the Business Profile than the same five months a year earlier.

179 calls · Jan to May 2026

Calls dipped through February and March, then climbed for three straight months. The upward line from March onward is the part that matters.

Orthodontic practice · New York

1,748

Calls from the Business Profile in five months, holding through a full year of competition.

Up 3.5% year on year

A high-volume profile in a saturated market. The work here was holding a strong position and growing it slightly, not a turnaround.

Screenshots from the Google Business Profile performance panel · practice names withheld · results vary by market and starting position

Scope

What we actually do

Google Business Profile & map pack

Category selection, full services build-out, geo-grid rank tracking across your service area, review response, and the on-profile signals that decide whether you appear in the three-result map pack. Most new patient calls start here.

AI search visibility

Structured data, entity consistency between the practice and its named doctors, citation cleanup, and content built so ChatGPT, Gemini, and AI Overviews can identify your practice and recommend it by name.

Local content & landing pages

Treatment and neighborhood pages written for how patients actually search, built to rank and to turn the visit into a booked appointment rather than a bounce.

Who you're working with

The person doing the work

Moniruzzaman Monir

Founder · SEO Medical Clinic

I spent my last role as Senior SEO Manager and Google Business Profile team lead at Doctor Rank, a New York based medical SEO agency, running local search for US dental and medical practices. I started SEO Medical Clinic to work on one problem: practices that do good work and can't be found in the places patients now look.

I work from Dhaka and my clients are in the United States. I'd rather say that here than leave you to find the address in the footer. It means lower overhead than a US agency, and it means you deal with me rather than an account manager working from a brief.

This agency is new, which I'd also rather say plainly. Before taking on a single client I audited 29 US practices to be certain I understood where visibility breaks. Those findings are above, and the full report is on the case studies page. If you want to know whether any of it applies to your practice, ask for a visibility report and I'll show you.

Available Monday to Friday · calls in your time zone

Verified Upwork review

5.0

"It was a pleasure working with Moniruzzaman on the Local SEO Citations Audit project. He was professional, responsive, and completed the work as expected. His communication was clear, and he handled the Local SEO Citations Audit with great care and attention to detail. I really appreciate his effort and professionalism. I would be happy to work with him again in the future. Highly recommended!"

Mohammad S. Alam
Quick Local SEO Citation Audit for Dental Practice · July 2026

Verified Upwork review

5.0

"Overall excellent experience! Great planning and execution skills. Excellent communication and follow up. Highly recommend!!"

Guibtre Piubres
Local SEO expert · February 2024

Verify both on Upwork →

Focus

Who we work with

Dental practices

Implant, crown, emergency, and new-patient searches, where independent practices lose the map pack to corporate chains with bigger citation footprints.

Orthodontics

Invisalign, braces, and free-consultation searches, plus the AI answers parents read before they ever pick up the phone.

Dermatology

Acne, mole check, and cosmetic terms that sit between medical and elective intent and need different treatment on the profile.

Medical spas

Treatment-led local search, where primary category selection alone often decides who appears and who doesn't.

No obligation

What the visibility report covers

Your map pack position for your main treatments, mapped as a grid across your whole service area
Which competitors hold those positions, and what they're doing differently
Whether ChatGPT, Gemini, and AI Overviews name your practice, and who they name instead
Google Business Profile gaps: categories, services, attributes, posts, photos
Where your practice and your doctors are cited inconsistently across medical directories
A prioritized list of what to fix first, in order of likely impact

It's a recorded walkthrough, usually under ten minutes, and it takes about an hour to produce. No contract and no obligation. If you take what we send and fix it yourself, that's a perfectly good outcome.

Start Growing Your Practice Today

Get a free, comprehensive SEO audit and discover how we can help you attract more patients.