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Our work

Real growth for real practices

These aren’t vanity metrics. They’re phone calls, map rankings, and AI recommendations, from active client engagements. Client names are withheld for privacy.

7+
YEARS IN MEDICAL & DENTAL SEO
+83.9%
BEST YEAR-OVER-YEAR CALL GROWTH
US, UK & CA
MARKETS SERVED
Orthodontics Queens, NY
Orthodontist in Queens, NY
+83.9%
BEFOREJan–May 2025
GBP Insights before - Orthodontist in Queens, NY
217 calls
AFTERJan–May 2026
GBP Insights after - Orthodontist in Queens, NY
399 calls

Overview

A Queens orthodontic practice was seeing call volume decline year over year, despite a loyal existing patient base.

The challenge

Call volume was declining year over year. Business information was inconsistent across directories, on-page content hadn't kept pace with what patients were actually searching for, and the website wasn't holding up well on mobile, where most local searches happen.

Our solution

We rebuilt the Google Business Profile from the ground up and cleaned up NAP (name, address, phone) data across citations. Alongside that, we optimized on-page content around the practice's core treatments, improved the website's responsive design for mobile visitors, and built entity authority and independent brand mentions to strengthen trust signals with Google and with patients.

+83.9%
Call increase
217 → 399
Calls, Jan–May
12 mo
Engagement length
Services used
GMB Optimization Citation Cleanup Ask Maps Optimization Content Optimization UX & Responsive Page Design Entity Authority Building PR Brand Mention
Orthodontics New York, NY
Orthodontist in New York
+3.5%
BEFOREJan–May 2025
GBP Insights before - Orthodontist in New York
1,689 calls
AFTERJan–May 2026
GBP Insights after - Orthodontist in New York
1,748 calls

Overview

An established New York orthodontic practice already had high call volume, in one of the most competitive dental markets in the country.

The challenge

Holding and growing call volume in one of the most saturated orthodontic markets in the country, where competing practices were already investing heavily in local SEO, and the practice's own content and site experience hadn't kept up with patient search behavior.

Our solution

We optimized Google Business Profile categories and services, strengthened citation consistency, and built entity authority across the web. We also refreshed on-site content to better match how patients search, improved the website's mobile experience, and secured independent brand mentions to reinforce credibility in a crowded market.

+3.5%
Call increase
1,689 → 1,748
Calls, Jan–May
12 mo
Engagement length
Services used
GMB Optimization Citation Consistency Entity Authority Building Content Optimization UX & Responsive Page Design PR Brand Mention
Dental New York, NY
Dental Clinic in New York
+29.7%
BEFOREJan–May 2025
GBP Insights before - Dental Clinic in New York
138 calls
AFTERJan–May 2026
GBP Insights after - Dental Clinic in New York
179 calls

Overview

A New York dental practice came to us mid-decline, having lost more than a third of its call volume year over year.

The challenge

Call volume had dropped 36.8% year over year. The Google Business Profile was inconsistent, service content was thin, patient reviews were falling behind competitors, and the website wasn't holding up on mobile devices.

Our solution

We restructured the Google Business Profile, added schema markup, and actively managed and grew patient reviews. We also optimized service page content, improved the site's responsive design, and built entity authority and independent brand mentions to rebuild the trust signals lost during the decline.

-36.8% → +29.7%
YoY call trend
138 → 179
Calls, Jan–May
12 mo
Engagement length
Services used
GMB Optimization Schema Markup Review Management Content Optimization UX & Responsive Page Design Entity Authority Building PR Brand Mention
Wellness & Med Spa Houston, TX
ScalpHQ Head & Scalp Spa
99.2% map pack
BEFOREApril 2026
Local Falcon rank map for Scalp Spa Houston before the engagement, mostly red and yellow dots
2 of 121 points at #1
AFTERAugust 2026
Local Falcon rank map for Scalp Spa Houston after the engagement, almost entirely green dots
120 of 121 points at #1

Overview

ScalpHQ ranked well right at its own front door, but lost visibility fast anywhere else in Houston, and had little presence beyond Google.

The challenge

Inconsistent listings across the web, a website that needed a full redesign and wasn't performing well on mobile, thin content around its core treatments, and no independent proof of the brand outside its own site.

Our solution

We optimized Google Business Profile categories and services, redesigned the website with a responsive, mobile-first layout, and rewrote content around the treatments customers actually search for. We rebuilt citations for consistency, built entity authority, and earned independent brand mentions on Reddit, Quora, relevant Facebook communities, and in Houston Style Magazine.

2 → 120
Points ranked #1 (of 121)
45.5% → 100%
Top-3 coverage
#1
On ChatGPT for “best scalp treatment in Houston”
Services used
GMB Optimization Content Optimization UX & Responsive Page Design Citation Fixing Entity Authority Building UGC Brand Mentions PR Brand Mention AI Search Visibility

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