Radiance Scalp & Skin Clinic SEO Case Study

Radiance Scalp & Skin Clinic, based in Texas, struggled with its online presence. They had worked with multiple SEO agencies before but saw a slight improvement in website traffic and patient bookings. Seeking a fresh approach, they reached out to us at SEO Medical Clinic to enhance their local SEO and increase visibility for scalp treatments and skin services.

Our team at SEO Medical Clinic created a custom SEO strategy tailored to Radiance Scalp & Skin Clinic. The goal was to enhance their ranking on local searches and attract more patients for their unique scalp and skin services.

Challenges in Local SEO for Scalp & Skin Clinics

When we began working with Radiance Scalp & Skin Clinic, we identified several key issues:

Low Local Visibility: The clinic did not appear in the top local search results for its specialized treatments, such as scalp care and skin rejuvenation.
Lack of Targeted Keywords: Their SEO strategy failed to focus on niche keywords for specialized treatments, such as scalp micro pigmentation and advanced acne treatments.
Unoptimized Google Business Profile (GBP): Their Google Business Profile (GBP) profile had incomplete details and lacked essential features, such as reviews and accurate category tagging.
Weak Backlink Profile: The clinic had a limited number of high-quality backlinks from reputable local sources.

Our team promptly identified these challenges and developed an action plan to address them.

SEO Strategies That Helped Radiance Scalp & Skin Clinic

We developed a customized SEO strategy that tackled each of the clinic’s pain points, focusing on local SEO, conversions, and online reputation management:

Strategy 1 – Google Business Profile Optimization

We began by optimizing their Google Business Profile to its fullest extent. We added accurate business details, updated their service categories, uploaded high-quality images, and encouraged satisfied clients to leave positive reviews. GBP optimization improved their local visibility, making it easier for potential clients to find them.

Strategy 2 – Onsite SEO and Content Creation

We overhauled their website to ensure it was search engine optimization (SEO)- friendly. We added targeted long-tail keywords for their niche services, such as scalp micro pigmentation and advanced skin treatments. We also optimized the website for mobile use and improved load times by enhancing image compression. To drive conversions, we placed clear CTAs such as “Book a Consultation” and “Get Your Scalp Treatment Today.”

Strategy 3 – Link Building and Reputation Management

We focused on getting high-quality local backlinks from reputable health and beauty blogs and directories. Additionally, we helped Radiance gain featured status on local wellness platforms, thereby enhancing its online authority.

Growth Strategies for Local SEO Success

We focused on link-building to boost the clinic’s online credibility. By acquiring links from local health and wellness websites, we improved Radiance Scalp & Skin Clinic’s domain authority. These efforts helped the clinic rank higher for highly competitive keywords, such as “scalp care in Texas” and “acne treatments near me.“

We also implemented location-based strategies by creating dedicated pages targeting different service areas within Texas. This strategy allowed the clinic to expand its reach and rank for local keywords in multiple cities.

Boosting Conversions with SEO

It wasn’t just about attracting visitors; we also wanted to convert those visitors into patients. To achieve this, we optimized their website for conversions.

Service-focused landing pages: We created dedicated pages for treatments like scalp micro-pigmentation, acne treatments, and facial rejuvenation.
Social proof: We highlighted genuine patient reviews and showcased before-and-after photos to build trust with potential clients.
Clear calls to action: We placed visible and compelling CTAs such as “Book Your Free Consultation” to encourage users to take the next step.

By enhancing the user experience and focusing on conversion rate optimization, we saw an increase in clients scheduling treatments directly from our website.

The Results: Real Growth for Radiance Scalp & Skin Clinic

After implementing our tailored local SEO strategy, Radiance Scalp & Skin Clinic saw incredible results:

Google Business Profile interactions increased by 13.4%, reaching 1,403 interactions within a three-month period.
Call volume grew from below 500 calls per month to 850 calls in the same period.
Website traffic increased by 1350%, with more visitors finding them through local searches.
Lead generation improved, going from 670 leads to 1,920 leads per month.

Our strategy, which included a comprehensive website audit, localized keyword research, content optimization, and technical SEO, resulted in increased local visibility and a higher volume of patient inquiries.

Key Takeaways:

Focused Local SEO: We concentrated on local keywords and Google Business Profile optimization to improve Radiance Scalp & Skin Clinic’s online presence.
Onsite Conversion Optimization: We created compelling content and CTAs to turn visitors into clients.
Building Authority: Through high-quality backlinks and local features, we improved the clinic’s authority and local rankings.

Conclusion

By working with SEO Medical Clinic, Radiance Scalp & Skin Clinic enhanced its online presence, received more calls, and experienced significant growth in patient inquiries. If you run a scalp care or dermatology practice, we can help you achieve similar results.

Contact us today to learn how we can help your business grow with local SEO!