Scalp Spa HQ Local SEO Case Study

Scalp Spa HQ, located in Texas, was struggling to attract new clients online. They had worked with other SEO companies but didn’t see the results they wanted. They came to us seeking a solution to enhance their local SEO and attract more clients for their specialized scalp treatments.

Our team at SEO Medical Clinic created a custom SEO plan for Scalp Spa HQ. We focused on helping them rank higher in local searches and attract more clients for their scalp treatments.

Challenges in Local SEO for Scalp Spas

When we first started working with Scalp Spa HQ, we identified several key challenges:

Poor Visibility: Their website wasn’t ranking well in local search results.
No Clear SEO Strategy: They lacked a targeted strategy to optimize for niche keywords such as scalp treatments or hair restoration services.
Online Reputation: Their Google Business Profile (GBP) wasn’t fully optimized.
Low Local Backlinks: They had few backlinks from reputable, local sources.

Our team at SEO Medical Clinic promptly identified these issues and developed a plan to address them.

SEO Strategies That Helped Scalp Spa HQ

After assessing the situation, we implemented a clear, step-by-step SEO strategy:

Strategy 1 – Local SEO Optimization

We optimized their Google Business Profile by adding accurate details, images, and reviews. We also focused on local keywords, helping Scalp Spa HQ rank for phrases like “scalp treatment near me” and “best hair restoration in [City].”

Strategy 2 – Onsite Optimization

We updated their website with SEO-friendly content. We ensured that each page targeted specific services, such as scalp treatments, and improved their page load speed. We also added clear CTAs (call-to-action buttons) to drive bookings.

Strategy 3 – Link Building

We worked on getting high-quality local backlinks. This unique link-building strategy helped improve their site’s authority and increased their rankings for local searches.

Growth Strategies for Local SEO Success

To drive more local traffic, we used link-building strategies. Our team reached out to local health and beauty blogs to get high-quality backlinks. We also helped Scalp Spa HQ get mentioned in regional magazines and wellness websites.

These efforts increased Scalp Spa HQ’s visibility and improved its online reputation.

Boosting Conversions with SEO

We knew that getting visitors to the website wasn’t enough. We needed to convert those visitors into patients. We created pages that focused on scalp treatments and highlighted positive reviews from real patients. We also made it easy for people to schedule an appointment with clear call-to-action buttons.

By enhancing the user experience and simplifying the booking process for potential clients, we generated more leads and consultations.

The Results: Real Growth for Scalp Spa HQ

After implementing our local SEO strategy, Scalp Spa HQ saw great results:

Calls from Google My Business increased by 18.5%, reaching 814 calls within just three months.
Website traffic grew by 1350% in a few months.
Lead generation improved from 670 leads to 1,920 leads a month.

The strategy included a comprehensive audit, localized keyword research, content optimization, and technical SEO, all of which contributed to higher visibility and more patient inquiries.

Key Takeaways:

Targeted SEO Strategy: We focused on local SEO and niche keywords to help Scalp Spa HQ stand out from the competition.
Onsite Conversion Focus: We created content that turned website visitors into clients.
High-Quality Backlinks: Building relevant backlinks boosted their online reputation and search rankings.

Conclusion

By partnering with SEO Medical Clinic, Scalp Spa HQ enhanced its online presence, received more calls, and experienced a significant increase in patient inquiries. If you own a scalp spa or dermatology practice, we can help you grow as well.

Contact us today to see how we can help your business succeed with local SEO!